Fabian Perez
Neo-emotionalism, reflections of the heart

An intensely emotional artist can only be fully served with an equally engaging and immersive online experience.

Services

concept web design client side programming CMS e-commerce API integration

The context

Fabian Perez is a renowned artist born in Buenos Aires who currently resides in Los Angeles. He is known for his paintings in the self-coined style of neo-emotionalism, characterized by expressive brushstrokes, intense color and motives revolving around tango, night-bars, dance, music, women and men. In 2009 Perez was named the official artist of the 10th annual Latin Grammy Awards. In 2010 Perez was selected to paint the 2010 Winter Olympics and 2012 Summer Olympics.

Fabian’s work is exhibited and sold all over the world with thousands of fans following Fabian’s journey. As an artist who is focused on exploring human emotions and interaction in his painting, Perez was not investing much attention to his online presence. This is where Fiktiv enters in an attempt to create an adequate online presentation, one that showcases his work and delivers the atmosphere that matches the intensity of Fabian’s work. Since Fabian wasn’t looking for new ways to sell his work, the request was to build an online store that will sell framed re-prints of his art.

The concept

Website representing an artist has to be visually strong but at the same time pay great attention to stay within the style and emotion that represent the artist’s work. It at once needs to represent the artist as a person as well as his work.

The decision was to go with an engaging and emotionally captivating homepage that will leave a strong impression on the visitor and introduce what is to be expected from Fabian and his art. Most other situations were addressed through classic layouts with sophisticated details and minimal visual experiments. Music was an additional important element that rises the atmosphere and evokes emotion.

The website had to be inviting for communication with fans and potential buyers.

The work

What seems as a simple and straightforward website from user’s perspective is in fact a complex system that integrates with several 3rd party applications for streamlining user communication and management. The system also features a reliable custom built e-commerce component ready to handle different payment, framing and shipping options.

Paintings are presented through flexible criteria allowing site administrators to group them on the fly per various criteria. Custom built CMS is at the same time flexible and easy to use.

Great attention was given to technical details in order to make the user experience unique and at the same time not put in too much eye candy or trendy solutions. Art is timeless so this website was to follow that doctrine.

Website representing an artist has to be visually strong but at the same time pay great attention to stay within the style and emotion that represent the artist’s work. It at once needs to represent the artist as a person as well as his work.

The results

We have produced a unique and original online presentation that functions as a perfect companion to Fabian’s art while allowing for the spotlight to be where it should — on Fabian Perez and his paintings. The website is now popular among visitors as Fabian is a star artist, with an end result of achieving a long lasting online presentation that will follow the energy and journey of the artist.

Impact

engaging and popular website
streamlined user communications and lead management
new e-commerce channel
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