ShoeBeDo summer parties bookletShow info
ShoeBeDo is a retail shoes and outfit chain with more than 30 stores in Croatia, Serbia and Bosnia and Herzegovina. It represents cult international brands including Pepe Jeans, ART, Dr. Martens, Carhartt, Reebok and Paul Frank and targets young, urban people.
In summer 2002, ShoeBeDo organized a series of parties in different Croatian cities. All flyers were combined into one booklet made as a pantone color book. Every individual flyer a graph on it that reflected some sort of rhythm in human life - moon tides, variations of injuries acquired at work during 24 hours on "morning" and "evening" types, links between age and sleeping hours etc.
Client: Wulf sport d.o.o.
Art direction & design: Andrej Filetin